Context:

Project Mysa is a mental health project aimed at building a community, stimulating discourse by creating a safe space and breaking taboos. They work with schools to develop well-being programmes as part of the school curriculum.

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Challenge:

Their old logo was a blurred image downloaded from a free-to-use logo maker. Now that they had come into some funding, they wanted to rebrand and project themselves as a brand that could connect to both young students and the older school board.​

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Approach:

The new identity is inspired by the idea of being open and feeling at peace. It feels fresh, yet familiar enough to appeal to the older school authorities.