Kaveri Gifted Education & Research Center (KGERC)

2019

My role: Brand and Social Media Designer

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Context:

Kaveri Gifted Education and Research Center (KGERC) is a non-profit organization that supports young people in intellectual, creative, artistic and leadership areas. They often work with the world-renowned MENSA to develop workshops, projects and programmes for their students.

Challenge:

They approached me with the intention of refreshing their brand identity while maintaining their original brand colours and brand values.

Insight:

Their old brand identity looked dated - they needed something that looked fresh and would appeal to both their target audiences: young students and their parents.

Work in Progress: Keywords, Moodboards and Logo Development

The final logo represented two halves of the brain fitting in together like puzzle pieces. It also looked like the letter 'K' standing for Kaveri.

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Brand collaterals

As KGERC's main platform was Instagram, we developed a series of instagram posts that would go up on their profile. Each post spoke about some of the struggles of their students.